Proenza Schouler at Pitti W
PROENZA SCHOULER was the special guest at the fourth edition of the Pitti W_Woman Precollection event, which took place in Florence on 16-19 June 2009.
Launched in New York in 2002 by the designer duo Jack McCollough and Lazaro Hernandez,Proenza Schouler took the stage in a special event in Florence on Thursday 18 June, at the unique location of Villa La Petraia, to celebrate the mood of the spring/summer 2010 season. This marked the very first time that Proenza Schouler showed their creations in Europe.
Contrasts in poetry and pragmatism are the distinctive characters: the collection blends a variety of disparate influences from 1960’s American art to post-minimalism, from Richard Avedon and Irving Penn to Dan Flavin and Donald Judd, always reinterpreted in their striking, contemporary vision.
Proenza Schouler has partnered with Art Production Fund on this special collection presentation/event: specific projects by artists Kalup Linzy, Haim Steinbach, and The Voluptuous Horror of Karen Black, with the charismatic singer Kembra Pfahler, helped to make the evening exclusive.
Silvia Bergomi