29/07/2009

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For all those who will go to the sea or the mountains or for the once who stay at home… 2DM crew wish you all a super relaxed summer break. See you in September!!

our offices will be close from Friday, July 31st – 13:00 p.m. till Monday, August 31st – 10:00 a.m.

ph. Vicky Trombetta

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23/07/2009

Guest Interview n° 4: Lattughino

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When was Lattughino born?
It was born approximately last summer. We have been defining and structuring the project for a while, and in May 2009 Lattughino  inaugurated.

Are you three partners, right?
Yes, we are three. I am Stefano and I have been working in the fashion industry from 2004 to 2007, in an Advertising and PR company. I’ve always loved food, but Kitchen Confidential (the renowned chef Anthony Bourdain’s best-selling autobiography, n.d.r) opened the doors to make this passion reality. In Lattughino I take care of communication.
Then there’s Christian. Like me, he was in the fashion field before, precisely he was the event manager in the same company as mine. We met there and we decided to build up the Lattughino Project, which started last summer. He’s the logistic and administration manager.
Last but not least the chef: Paolo. He is a renowned chef in Milan; he has got experience in many restaurants. When he heard about our idea immediately wanted to be in it. He thinks and creates the recipes, sometimes with my help.

Who uses most the delivery service?
Fashion Industry indeed: fashion magazines, fashion agencies, advertising studios, communication agencies, showrooms.. But also law offices and financial companies. Lunch covers 95% of orders, dinners are predominantly private, and we offer specific menu. We also have many requests for Fashion Shooting, Sales campaigns and special events during fashion and design weeks.

There’s a lot of New York Deli influence in the kind of service you offer…why?
Because we appreciate that kind of reality. I thought that it would have been cool to create a similar one in Milan. People are now ready for this.

Where do you buy your products? Who are your suppliers?
Christian deals with this: he prefers small producers, little truck farmers and guaranteed realities. We always want to have fresh and organic products, with some particular elements, like for example tofu or seitan..

Which are the worst difficulties you’ve found so far?
Actually, for the moment everything is going smoothly. The biggest nuisance are mostly platitudes, such as orders delivered late or incomplete deliveries..

And the biggest satisfaction?
The mouth that you are creating, although there wasn’t yet a real institutional communication… and seeing more and more increase the number of customers returning.

Do you see future evolution for the company?
The aim is to cover in full Milan, becoming a security even for those that are not currently using the types of services offered by Lattughino.

Who invented the packaging?
Soda Studio with our supervision design logo and packaging.

Why do you have such a vegetarian and biologic menu?
Because of the increased request: more and more people tend to biological, more and more people eat vegetarian. But our menu also offers ethnic influences, “unusual” ingredients, many preparations with meat and fish..

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Now a recipe

Pan-fried Seitan with vegetables

For 4 persons.

Ingredients and Doses:
Fresh Seitan: gr. 620
Basmati rice BIO: gr. 700
Peas or beans: gr. 250
3 Carrots
4 Courgettes
1 eggplant
2 celery stalk
Spices:
-Curry, tumeric powder, Soya sauce from organic farming.

Realization:
-Boil the Basmati Rice to the desired cooking.
-Cut the seitan into cubes.
-Cut all the vegetables into cubes and cook them separately one by one with extra virgin olive oil.
-When cooked, tidy up the vegetables together in a bowl, salt, add a little of curry and tumeric powder.
-Pan-fry the seitan, the Basmati rice and the vegetables with a hint of olive oil and a dash of Soya sauce.
-Taste the dish warm.

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by Silvia Bergomi

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17/07/2009

WHAT GOES AROUND COMES AROUND…

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16/07/2009

Metal Magazine / Ana Murillas

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Back to the 90s. Imagine to dance in the club, full dark light compared to brillant colored dresses. That’s the inspiration that lead photographer Xevi Muntané and our brand new talent stylist Ana Murillas to this spectacular 7 pages editorial on last Metal issue out now.
The theme was the dichotomy between colours and darkness, but this time they combined colours in a unique way: they’ve been used only for lights and accessories, and sometimes through some flash of neon pieces to stick them out.
Here the main character is the spanish top model Sheila Márquez, wearing Givenchy, Paule K, Louis Vuitton, Chanel, Loewe, American Apparel, Lipsy and Juan Vidal, accessories by Roger Vivier and Hermes. E. Lusso.

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14/07/2009

Guest Interviews n°3: Diane Pernet

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Describe your typical day
There really is no typical day. It depends if I am in Paris or somewhere else on the planet. I get up fairly early, check my e mails, have a cup of tea and then it really depends on many things if I have appointments, shows, etc.

You are in the fashion’s world since a long time. What has changed in your opinion? I mean for good or bad…
The past decade has focused on business men controlling the design of collections and more interest in communications than the actual product. I think all of that is changing now with the crisis. Hopefully a lot of fashion pollution will disappear and core values like design, good manufacturing, respect for craftsmenship will come back.

Do you miss your past design career?
No, it was my passion for 13 years.

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What irritates you most related to the fashion industy today?
How some people with very little talent get very far because they or their family are friends with someone in a position of power.

Talking about the actual fashion photography… what do we have more compared to the old Newton’s black & white?
More than photography, we have video.

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Where do you take inspiration for your look?
Inside my head.

Paris or New York?
Definitely Paris.

Next vacation?
I travel so much during the year I enjoy staying in Paris when everyone else is gone on holiday.

Your favourite magazine
The New Yorker

2 models of style…
Silvana Mangano
Christopher Walken

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2 songs
Heaven (you have to be in hell) by Golden Palominos
I am your Man – Leonard Cohen

your perfect meal
Japanese, fresh grilled fish, eggplant with miso, green salade if not in Tokyo then at Yen in Paris.

Silvia Bergomi

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13/07/2009

Do You Read Me?

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Do You Read Me? is everything but a normal newstand.
Located in Auguststrasse, Do You Read Me? is a tiny little treat in the heart of Berlin Mitte for all paper fetish.
From relevant magazines like Vogue and Interview to hard-to-find publications like Pin-Up and Girls Like Us. From fashion to design and architecture journals, Do You Read Me? is the right place to spend an hour between your favorite printed paper.

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Jessica and Mark opened Do You Read Me? in 2008 but it seems that it has already found its place in all the best Berlin city guides.
“We provide a subjective selection of beautiful, sapiently written, well crafted magazines in the scope of art, culture, fashion, photography, design, architecture, literature, music, theatre, society, politics and business. We look forward to compiling, together with our clients, the most beautiful, most interesting and most innovative magazines available from around the globe.”

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Do You Read Me?
Monday to Saturday: 10am–8.30pm

Auguststraße 28
10117 Berlin-Mitte

Tel. +49-30-695 49 695

E.Grigoletti

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09/07/2009

L’ Uomo Vogue & Vogue Pelle

First of all let’s stare at Anthony Hegarty: soulful voice and song-writer from Antony and the Johnsons and singer with Hercules and Love Affair. What should we expect from this trascendent neo-icon? Shots by Nacho Alegre, plus interview on this Uomo Vogue issue.

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More photos from Nacho Alegre on this Vogue Pelle issue, don’t miss this amazing dreamt spot! Wearing leather in the summertime makes you brave and tough. E.Lusso

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07/07/2009

“Oppure” on Dazed Digital

You still have time until the 11th September to run to Vicenza at Monotono to see the photography exhibition “Oppure” dedicated to the muse Hannelore Knuts. Meanwhile you hurry up, by now you could get an idea on Dazed Digital. Our five talented friends tell how cool was dealing with Hannelore during the shooting in London, talking during breakfast and having vodka to chill it out. Everybody has his own way to make it!
Here’s a sneak preview from the exhibition supported by 2DM. Pics by Giuseppe Gasparin, Alessio Bolzoni, Chiara Romagnoli, Lele Saveri, Carlotta Manaigo and styled by Rossana Passalacqua. E.Lusso

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03/07/2009

Todd James aka REAS Exhibition At Colette

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Todd James aka REAS will be holding his first ever exhibition in Paris towards the end of the summer at Colette. The artist who has already exhibited at V1 Gallery, Tate Museum Liverpool, Parco Gallery Tokyo and other high profile art spaces around the globe, will be exhibition at Colette from August 31st until September 26th. Something to be looking forward to! Enrico Grigoletti via highsnobiety.

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01/07/2009

New spot in Zona Tortona: Angelo’ s Bistrot

Angelo Di Saverio initially graduated as interior designer. Right after, he started as a partner in a restaurant in downtown Milan. He successfully continued his activity for quite a while and in 2009 he decided to open his own place, a new sort of bistrot at 55 of Savona street.
At Angelo’s you can start your day with home made delicious breakfasts, choosing between several variations of croissants, cakes and biscuits, eggs, fruits and yougurt. The every day menu offers vegetables, meat and Japanese influences. Chef Tokida creates original recipes with authentic tastes of his country, mixed with an italian and biologic touch. “Vegetarian dish with soba, omelette, stuffed vegetables and caprese” just to give you an example.
On sunday a special brunch menu is offered from 8:30 to 16:30.
Wines are imported from a winery that uses organic grapes and certified products. The environement is quite small, really familiar and informal; customers are sourrounded by white walls with no pictures but a Moira Orfei gigantic poster stolen from an unknown street, open kitchen, blue wooden tables, wooden parquet and interior design plants hanging from the ceiling… Food, objects and good music… you should make a visit! Silvia Bergomi

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Angelo’s / Via Savona 55 /Angelos.it

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