
Guest Interview n° 4: Lattughino

When was Lattughino born?
It was born approximately last summer. We have been defining and structuring the project for a while, and in May 2009 Lattughino inaugurated.
Are you three partners, right?
Yes, we are three. I am Stefano and I have been working in the fashion industry from 2004 to 2007, in an Advertising and PR company. I’ve always loved food, but Kitchen Confidential (the renowned chef Anthony Bourdain’s best-selling autobiography, n.d.r) opened the doors to make this passion reality. In Lattughino I take care of communication.
Then there’s Christian. Like me, he was in the fashion field before, precisely he was the event manager in the same company as mine. We met there and we decided to build up the Lattughino Project, which started last summer. He’s the logistic and administration manager.
Last but not least the chef: Paolo. He is a renowned chef in Milan; he has got experience in many restaurants. When he heard about our idea immediately wanted to be in it. He thinks and creates the recipes, sometimes with my help.
Who uses most the delivery service?
Fashion Industry indeed: fashion magazines, fashion agencies, advertising studios, communication agencies, showrooms.. But also law offices and financial companies. Lunch covers 95% of orders, dinners are predominantly private, and we offer specific menu. We also have many requests for Fashion Shooting, Sales campaigns and special events during fashion and design weeks.
There’s a lot of New York Deli influence in the kind of service you offer…why?
Because we appreciate that kind of reality. I thought that it would have been cool to create a similar one in Milan. People are now ready for this.
Where do you buy your products? Who are your suppliers?
Christian deals with this: he prefers small producers, little truck farmers and guaranteed realities. We always want to have fresh and organic products, with some particular elements, like for example tofu or seitan..
Which are the worst difficulties you’ve found so far?
Actually, for the moment everything is going smoothly. The biggest nuisance are mostly platitudes, such as orders delivered late or incomplete deliveries..
And the biggest satisfaction?
The mouth that you are creating, although there wasn’t yet a real institutional communication… and seeing more and more increase the number of customers returning.
Do you see future evolution for the company?
The aim is to cover in full Milan, becoming a security even for those that are not currently using the types of services offered by Lattughino.
Who invented the packaging?
Soda Studio with our supervision design logo and packaging.
Why do you have such a vegetarian and biologic menu?
Because of the increased request: more and more people tend to biological, more and more people eat vegetarian. But our menu also offers ethnic influences, “unusual” ingredients, many preparations with meat and fish..

Now a recipe
Pan-fried Seitan with vegetables
For 4 persons.
Ingredients and Doses:
Fresh Seitan: gr. 620
Basmati rice BIO: gr. 700
Peas or beans: gr. 250
3 Carrots
4 Courgettes
1 eggplant
2 celery stalk
Spices:
-Curry, tumeric powder, Soya sauce from organic farming.
Realization:
-Boil the Basmati Rice to the desired cooking.
-Cut the seitan into cubes.
-Cut all the vegetables into cubes and cook them separately one by one with extra virgin olive oil.
-When cooked, tidy up the vegetables together in a bowl, salt, add a little of curry and tumeric powder.
-Pan-fry the seitan, the Basmati rice and the vegetables with a hint of olive oil and a dash of Soya sauce.
-Taste the dish warm.

by Silvia Bergomi