New Prada Store Opening
Prada says that this new store in Milan, Corso Venezia 3, is the prototype of a modernist attitude to shopping, in the perfect synthesis of architecture and environment. In their way the store, re-conceptualised and re-outfitted by architect Roberto Baciocchi, represents a new contemporary way of selling and purchasing. Where marble alternate with wooden floors, the space experience should look familiar and will be creating an interior design that acts as a visual trajectory, finally ending the path in a large glass cube which extends towards the outdoor environment. Like a winter garden, this place will be perfect for exhibitions and events. The only thing they didn’t think about was the huge flow of people attending the opening. In a messy massive spatial experience, rather than familiar, not even any gift left!
By Elisa Lusso