The new Italian Manifesto!
WONDER ROOM is a project promoted by 2DM Agency in collaboration with CANOVA MILANO/E15. Born as a new perspective which reviews the concept of a ‘collective’ exhibition, it aims at creating a synergetic network that will see eight creative duos connecting together for eight months in 2010. Graphic designers, photographers, artists, illustrators, art directors and others are the protagonists who will alternately work together, giving a new spirit to the Wonder-Room exhibition space with their images and concepts.
The location consists in a 20 square meters room in Milan with a window overlooking Via Tortona: an ideal platform that will enable to fully express within its space and its walls the work and vision arising from the collaboration between the artist and the creative studio which will then be exhibited for a whole week.
The leitmotiv is to experiment a new meaning for the concept of ‘collective’ exhibitions. The ‘collective’ will no longer be seen as a mix of individual and miscellaneous works, but rather as a network of people who will transform not only the meaning of the ‘collective’ as a whole, but the very identity of it, throughout the eight events working in duos. In these eight exhibitions the ‘collective’ will be able to express its uniqueness as a whole thus conveying a common vision that might even express a new creative scene of its own.
The protagonists who will alternate themselves interweaving their stories and energies into the Wonder-Room are all young but already known creative professionals who work with passion and with well-distinguishable individual codes in the “image” transversal world whether linked with art, fashion, communication and street culture.
The leading artists of these eight shows are active and dynamic performers up-to-date with the contemporary visual culture and capable of expressing themselves with sharpness, instinct and originality using a wide variety of the today’s world languages and communication channels.
These talents, so different and yet so alike, through their innovative and accurate spirit will appear one after the other focusing their creativity all in one room: the Wonder-Room.
THE COMMUNITY
2DM strongly believes in this approach as an expression of the contemporary culture which aims to identify all those initiatives that see the light through shared action.
We wanted to go further and give everyone their own space and exhibition “moment”.
In this way the artists will not be harnessed and tied to the figure of the community but will enjoy the thrust of an event that changes progressively its nature going from the collective to the network.
Sharing will be the theme of the entire project. Far from being just an assemble of individuals in a single container, the community will therefore have a new free and unconstrained vision. This will happen only after a journey of eight months in which on a monthly basis will be built an identity [heterogeneous but at the same time homogeneous] that will arise with the final goal of creating a single “container” where the individual is changed into COLLECTIVE.
With this initiative, we set ourselves a goal: to create a group of young people united by a common vision and may become a benchmark for a new generation of creative professionals. It’s just the beginning of a new approach of communication and relationship between individuals.
To assemble the rosters of participants, 2DM carefully selects the creative studios that will work in partnership with the artists to create a synergy that will produce site-specific artworks. These eccentric personalities distinguish themselves for the quality, strength and the absolute capability to interpret contemporary, that they express with their actions on the market, ranging between multiple mediums and sketching a possible worldwide map of the best creative people available.
By Riccardo Conti