Maison Martin Margiela – Untitled
Is the absence of a name the absence of identity?
On the contrary, it could in fact give a product an independent existence without the confinement of a title.
A green flash of scent; light and delicate but sensual and fizzy at the same time is Untitled, the first Maison Martin Margiela fragrance conceived to represent the philosophy, the codes and the values of the brand. An elegant and minimal bottle designed by Fabien Baron hides a few hand-crafted passages: inspired by early 1900’s pharmaceutical examples, it wears white paint on which the title typeface harkens back to those of the old Olivetti typewriter, and a sophisticated yarn works as a fastener. Number 3 belongs to Unitled, and the only one heretofore lacking a reference within the Margiela numerology is now granted.
A few days ago we had the pleasure of attending Margiela’s presentation, where a delicate perfume connoisseur raved about the fragrance and the essences of Untitled. Meanwhile the audience enjoyed a good glass of champagne while catching divine whiffs of the scented plumes. In that deeply white atmosphere we cannot leave aside at Margiela. While Untitled will be available in shops by March 3oth, MMM promises a male fragrance in 2011, once again in partnership with L’Oreal.
By Elisa Lusso – Images Paolo Simi.
