2DM Blogazine

2DM Management & Canova / E15

And so the rumors bore fruit: Canova’s space on Via Tortona has evolved into Wonder Room, a promising conceptual canvas for a collective of artists, photographers, illustrators, designers, and art directors at the epicenter of Milan’s creative scene.

With the recent event showcasing selected pieces by photographer Alessandro dal Buoni curated by Studio Temp the space has burst to life as a manifestation of the dynamism made possible by a collective effort of the best creatives. Dal Buoni’s introspective and stark pieces converged with Wonder Room’s walls and ideal location to highlight the power of the at once modular and vital space. Its intimacy, furthermore, provides an effective means by which the artist’s message can be concentrated, diffused and reflected upon.

Expect to see much more in the coming months as Wonder Room continues to evolve. The ride has only just begun.

By Kenneth Gordon | pics by 2DM staff, courtesy of CANOVA/E15

Phonz Says Black

How did the project start? Which was your first idea?
D: The project started when we decided to create something in line with our lifestyle. So we mixed our passion for motorcycle, rock’n’roll music and fashion and the result is Phonz Says Black.

Wearing Phonz Says Black means something like belonging to a gang. What does it mean?
A: Buying one of our creation doesn’t just mean add an item to your wardrobe but identify yourself in our values.

What are the things and interests that gang members have in common?
D: Gang members have in common their background, so the most important things is the lifestyle and the passion for motorcycle and rock’n’roll.

Which kind of music does the gang listen to?
A: We listen rock’n’roll music and expecially the rock’n’roll that comes from the 50’s.

Do you think that a rider could represent your customer prototype?
D: Yes, a rider could represent our customer prototype but we aim to achive even a more classical customer.

Talking about the items quality, which is the fabric you prefer to use?
A: The project is based on 3 elements design, price and fabric. For the first collection we used just one fabric, cotton used in different color declinations and prints.

How much leather is important for Phonz Says Black?
A: It could be important and we will maybe consider to use for future collections.

Your jackets contain a foulard in the inside that can be worn like a mask and you love doing it. Who do you wanna hide yourself from?
D: The foulard is the element that gives a soul to our product: it’s a design detail but it’s even an accessory that can be used in the way you prefer.So absolutely we don’t want to hide from nobody, it’s the opposite it’s the sign of affiliation to our gang.

Describe the perfect Phonz Says Black outfit.
D: Blazer Phonz says black, skinny jeans whit justin boots.
A: Blazer Phonz says black, white T-shirt, black skinny jeans and viage boots

Where can we buy Phonz Says Black?
A: This is our first collection and the sales campaign started a few days ago, so we can’t give you yet a shop list but we hope to get many accounts.

What’s next?
D: Blazers will continue to be our main product: we will make it develop in fact of quality and design. Going over with the seasons we will add more items in order to have a complete collection,to propose a total look Phonz Says Black.

Phonz Says Black / designed by Daniele Bianucci and Alessandro Fontanesi.

Interview by Elisa Lusso | images By Vicky Trombetta & Paolo Simi