2DM Blogazine

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Louis Vuitton Montenapoleone / Naja Conrad-Hansen

To much fanfare, Louis Vuitton’s Via Montenapoleone boutique reopened its doors last week after undergoing a major facelift. With the addition of the Travel Room – the first in Europe and a nice harking back to the label’s long roots in travel excellence – as well as a Made to Order Shoes service and Haute Marroquinerie leather services, the new boutique joins the ranks of one of the brand’s finest in the world.

2DM’s award-winning fashion illustrator, Naja Conrad-Hansen created the visual language of the event, and was behind the animation which debuted today on Vuitton’s Italian site (see the interactive version here). Naja’s strong graphic style and fantastic sense of fashion certainly compliment the brand’s sensibility, and and the work is a breath of fresh air that suits the specialness of the new boutique.

For the occasion of the opening, the boutique played host to a gorgeous exhibition by renowned stylist Katie Grand (with illustrations, of course, by Naja), as well as a party to mark the beginning of fashion week and an extension to Vuitton’s great Amble app According to LV’s Pietro Beccari, the remodel was a “[thanks] to Italians, one of the brand’s most important and loyal… as well as a celebration of the last 14 years of Marc Jacobs.”

Rock on Vuitton! Killer work, Naja!